Running A Successful Library Card Campaign

Running A Successful Library Card Campaign

A How-to-do-it Manual for Librarians

Book - 2002
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Baker & Taylor
Presents suggestions for successful library card sign-up campaigns, discusses the strengths and weakness of programs at more than a dozen libraries in different regions, and offers examples of promotional materials.

Book News
This guide for librarians presents suggestions for designing and implementing a successful library card sign-up campaign. Jones begins by describing the strengths and weaknesses of a campaign he helped to develop at the Houston Public Library and then goes on to profile successful campaigns at more than a dozen libraries around the country. The volume concludes with a gallery of promotional materials used in the campaigns. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Publisher: New York : Neal-Schuman Publishers, 2002
ISBN: 9781555704384
1555704387
Characteristics: xxi, 221 p. : ill. ; 28 cm

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