The Writer's Guide to Corporate CommunicationsThe Writer's Guide to Corporate Communications
Title rated 0 out of 5 stars, based on 0 ratings(0 ratings)
Book, 1997
Current format, Book, 1997, , No Longer Available.Book, 1997
Current format, Book, 1997, , No Longer Available. Offered in 0 more formatsThis reference contains everything the freelance writer needs to succeed in the lucrative field of corporate communications. This book is a complete guide to the techniques and creative skills needed for success. Coverage includes: how to write for videos, speeches, sales meetings, brochures, Web sites, and more; how to think creatively and strategically; how to find clients, market skills and develop a portfolio; and how to negotiate and set fees. Included are treatments and scripts, as well as exercises which provide the writer with a sample portfolio to help land assignments.
"An incredible source book for anyone who's working to build a career or a business in corporate communications. As someone who's been on both sides of the desk, I feel that Morenodelivers one of the fines how-to books on the subject."
—Mary Lou Quinlan, CEO and President, N.W. Ayer & Partners.
This reference contains everything the freelance writer needs to succeed in the lucrative field of corporate communications. This book is a complete guide to the techniques and creative skills needed for success. Coverage includes: how to write for videos, speeches, sales meetings, brochures, Web sites, and more; how to think creatively and strategically; how to find clients, market skills and develop a portfolio; and how to negotiate and set fees. Included are treatments and scripts, as well as exercises which provide the writer with a sample portfolio to help land assignments. "An incredible source book for anyone who's working to build a career or a business in corporate communications. As someone who's been on both sides of the desk, I feel that Moreno delivers one of the fines how-to books on the subject." ?Mary Lou Quinlan, CEO and President, N.W. Ayer & Partners.
"An incredible source book for anyone who's working to build a career or a business in corporate communications. As someone who's been on both sides of the desk, I feel that Morenodelivers one of the fines how-to books on the subject."
—Mary Lou Quinlan, CEO and President, N.W. Ayer & Partners.
This reference contains everything the freelance writer needs to succeed in the lucrative field of corporate communications. This book is a complete guide to the techniques and creative skills needed for success. Coverage includes: how to write for videos, speeches, sales meetings, brochures, Web sites, and more; how to think creatively and strategically; how to find clients, market skills and develop a portfolio; and how to negotiate and set fees. Included are treatments and scripts, as well as exercises which provide the writer with a sample portfolio to help land assignments. "An incredible source book for anyone who's working to build a career or a business in corporate communications. As someone who's been on both sides of the desk, I feel that Moreno delivers one of the fines how-to books on the subject." ?Mary Lou Quinlan, CEO and President, N.W. Ayer & Partners.
Title availability
Find this title on
College of San Mateo LibrariesAbout
Subject and genre
Details
Publication
- New York : Allworth Press, c1997.
Opinion
More from the community
Community lists featuring this title
There are no community lists featuring this title
Community contributions
There are no quotations from this title
There are no quotations from this title
From the community