The Golden Age of Advertising - the 70s

The Golden Age of Advertising - the 70s

Book - 2006
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Baker & Taylor
Provides a pictorial tour of advertisements from the 1970s, including categories such as automobiles, travel, interiors, entertainment, fashion, alcohol, business, consumer products, and food and beverages.

Ingram Publishing Services

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. By the end of the decade, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.

A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

In the post-hippie, television-infatuated landscape of 1970s America, print ads reflected both the momentum of social movements and the ebbing of mid-century consumer frenzy. A thorough accumulation of the decade’s ads, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

Publisher: Köln ; London : Taschen, 2006
ISBN: 9783822850817
Characteristics: 351 p. : col. ill. ; 23 cm
Additional Contributors: Heller, Steven
Heimann, Jim 1948-


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