Two business communications instructors present this reference for commercial graphic designers discussing the business writing techniques most necessary to establishing and advancing a career in the field. The authors offer tips on writing: résumés, professional letters and reports, material for conducting client research, design briefs, client agreements, human relations copy, and brochures, among other tasks. The book teaches techniques according to when they might arise in different stages of the reader's career, from setting up shop to building clientele and maintaining quality service. Numerous examples support the text. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.
Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.