Iconoclast

Iconoclast

A Neuroscientist Reveals How to Think Differently

Book - 2008
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Baker & Taylor
From the Publisher: No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways. Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances. Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.

Perseus Publishing
No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.


Book News
Berns (neuroeconomics, Emory U.) argues that the iconoclast, the individual who achieves invention and innovation that others cannot, differs from everybody else in the way their brains handle perception, fear response, and social intelligence. In this volume, he reviews cases of those he deems iconoclasts and discusses the relevant ideas from the new field of neuroeconomics about harnessing different perceptions, overcoming fear, and communicating with others. Among those discussed as iconoclasts are Walt Disney, Florence Nightingale, Jackie Robinson, Rite-Solutions, Richard Feynman, Henry Ford, Pablo Picasso, Ray Kroc, Warren Buffet, Arnold Schwarzenegger, Jonas Salk, and Steve Jobs. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Publisher: Boston, Mass. : Harvard Business Press, c2008
ISBN: 9781422115015
1422115011
Characteristics: x, 250 p. : ill. ; 24 cm

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