Supercorp

Supercorp

How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

Book - 2009
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Discusses the concept of "vanguard companies" whose mission combines a social conscience along with the ability to deliver on customers' needs better than competitors, citing IBM's expertise in India following the 2006 tsunami and earthquake as an example.
Publisher: New York : Crown Business, c2009
Edition: 1st ed
ISBN: 9780307382351
0307382354
Characteristics: 322 p. ; 25 cm

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