Enduring Passion

Enduring Passion

The Story of the Mercedes-Benz Brand

Book - 2005
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WILEY
The three-pointed star. Magic. Mystique. Mercedes-Benz.

With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

Publisher: Chichester : John Wiley, 2005
ISBN: 9780470025604
0470025603
9780470018026
047001802X
Characteristics: 271 p. : ill. (some col.), ports. ; 24 x 28 cm

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