Inteligencia ecológicaInteligencia ecológica
cómo el hecho de conocer las consecuencias ocultas de lo que compramos pueden cambiarlo todo
Spanish
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Book, 2009
Current format, Book, 2009, , No Longer Available.Book, 2009
Current format, Book, 2009, , No Longer Available. Offered in 0 more formatsInteligencia Ecológica es, sin duda, el libro esencial de nuestros tiempos. Del exitoso autor de Inteligencia Emocional nos llega el libro que revela las consecuencias ocultas, pero terriblemente tangibles, de los productos que compramos, además nos provee del conocimiento necesario que pueden generar los cambios esenciales y urgentes para salvar la vida en el planeta. Sólo por citar algunos ejemplos, comprar shampoo "herbal" contiene químicos que amenazan nuestra salud y contaminan el medio ambiente. Nos sumergimos para conocer los arrecifes de coral, sin percatarnos que el bloqueador solar alimenta al virus que destruye esa milenaria maravilla natural. Usamos ropa "orgánica" sin saber que los tintes usados representan un riesgo de Leucemia para los trabajadores que las producen. Daniel Goleman manifiesta el "espejismo verde" de los productos marcados como amigables al ambiente y que tienen un costo oculto. Muchos de nosotros, como consumidores, no sabemos de impactos ocultos en bienes y servicios, víctimas de una cerco de desinformación sobre efectos adversos al ambiente de producir, transportar, empaquetar, distribuir y desechar. Nuestro desconocimiento y falta de indagación, nos hace cómplices de empresas y comercios que prefieren evadir su responsabilidad ambiental antes que asumir los costos que esto implica. Así que transferimos la factura a futuras generaciones. Toma este libro con decisión y podrás contribuir al cambio de poder entre el comprador y el vendedor, con una nueva generación de tecnología que nos informa de los hechos ecológicos de productos en el puntos de venta. Esta "transparencia radical" nos permitirá tomar decisiones de compra más inteligentes y críticas, lo que obligará a las empresas a cambiar su estrategia de negocios, abriendo una nueva era de ventajas competitivas.
The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves. We buy "herbal" shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a "mirage," and illuminates our wild inconsistencies in response to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy. But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This "radical transparency" will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.
The bestselling author of Emotional Intelligence and Primal Leadership reveals the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.
The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves. We buy "herbal" shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a "mirage," and illuminates our wild inconsistencies in response to the ecological crisis. Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy. But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This "radical transparency" will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.
The bestselling author of Emotional Intelligence and Primal Leadership reveals the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.
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- Barcelona : Vergara Grupo Zeta, 2009.
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