Trump University Marketing 101
How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep ThemBook - 2010
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience.
In Trump University Marketing 101, Second Edition, you'll learn how to:
Master the basics of great marketing to grow your business
Adapt your marketing strategy to difficult economic conditions
Understand customers, competitors, and markets
Discover your target audiences
Position your product or service against the competition
Create a great brand from scratch
Market residential and commercial properties effectively
Develop powerful marketing plans
Increase customer satisfaction
Price your products for maximum profit
Use advertising and the Internet to promote your business
Employ guerrilla marketing techniques
And much more!
Baker & Taylor
In an updated edition that includes new chapters on marketing in a difficult economy, marketing real estate, and online marketing, the author uses his forty-year experience to explore key marketing concepts in a straightforward, non-academic manner with exercises and examples.