Trump University Marketing 101

Trump University Marketing 101

How to Use the Most Powerful Ideas in Marketing to Get More Customers and Keep Them

Book - 2010
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WILEY
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience.

In Trump University Marketing 101, Second Edition, you'll learn how to:

  • Master the basics of great marketing to grow your business

  • Adapt your marketing strategy to difficult economic conditions

  • Understand customers, competitors, and markets

  • Discover your target audiences

  • Position your product or service against the competition

  • Create a great brand from scratch

  • Market residential and commercial properties effectively

  • Develop powerful marketing plans

  • Increase customer satisfaction

  • Price your products for maximum profit

  • Use advertising and the Internet to promote your business

  • Employ guerrilla marketing techniques

  • And much more!



Baker & Taylor
In an updated edition that includes new chapters on marketing in a difficult economy, marketing real estate, and online marketing, the author uses his forty-year experience to explore key marketing concepts in a straightforward, non-academic manner with exercises and examples.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2010
Edition: 2nd ed
ISBN: 9780470453070
0470453079
Characteristics: xv, 459 p. : ill. ; 24 cm
Additional Contributors: Trump, Donald 1946-

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