Social Media 101

Social Media 101

Tactics and Tips to Develop your Business Online

Book - 2010
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WILEY
100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

  • Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
  • Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.



Baker & Taylor
Provides best practices for growing marketing efforts in the social networking arena, including how to cultivate profitable online relationships, develop a brand, and build and monitor an effective Web site.

Book News
Social media blogger Brogan explains the social media tools and tactics for readers who want to take advantage of them in their business operations. Facebook, Twitter, blogs, and LinkedIn are all familiar terms to most people in business, but the author emphasizes how to use them skillfully and in combination. He also discusses related topics such as composing effective emails, improving conferences, and using audio and video. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Baker
& Taylor

A social media expert and blogger provides best practices for growing your marketing efforts in the social networking arena, including how to cultivate profitable online relationships, develop your brand, and build and monitor an effective Web site.

Publisher: Hoboken, N.J. : Wiley, c2010
ISBN: 9780470563410
0470563419
Characteristics: xiv, 337 p. ; 19 cm

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mayfairlady Oct 26, 2010

Great book!

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