Defy Gravity

Defy Gravity

Propel your Business to High-velocity Growth

Book - 2010
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Baker & Taylor
Argues that companies must evolve on a regular basis in order to thrive in today's unpredictable economy, with a discussion of the factors that encourage stagnation and a plan that helps companies progress more successfully.

Greenleaf Book Group Llc
Cutting through phrases like “It’s our biggest seller” and “They’re our best customer,” growth expert Rebel Brown helps managers and leaders shed the weight and drag that are holding their companies back. Defy Gravity offers a unique, nimble approach to market analysis and strategy. Rebel guides readers step-by-step through the process of defining their value in terms of market needs, assessing opportunities, and developing dynamic strategies perfectly suited to their market position and goals. She helps readers: • Release their sources of gravity—status quo ways of thinking and doing that kill growth. • Find their fuel—the value that will drive growth. • Catch market lift—the opportunities that are ready and waiting for the value they provide. • Plan their go-to-market routes—by leveraging their previous market successes.• Monitor their progress—to stay on the best possible course as markets evolve. Rebel doesn’t just offer theory; she gives detailed instructions for how to execute using simple questions, guided exercises, and compelling case studies. With Rebel’s instantly accessible advice, readers and their companies will Defy Gravity—today and tomorrow.
Defy Gravity offers a unique, nimble approach to market analysis and strategy.

Publisher: Austin, Tex. : Greenleaf Book Group Press, c2010
Edition: 1st ed
ISBN: 9781608320547
Characteristics: xiv, 235 p. : ill. ; 24 cm


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