Yes! 50 Scientifically Proven Ways to Be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive

Book - 2010
Rate this:
Baker & Taylor
Reveals how to incorporate subtle changes that can positively affect the ways in which professionals advertise, write, and speak, in a volume of quick-read segments that covers a range of topics, from outmaneuvering a rival and the downside of playing devil's advocate to the shortcomings of free samples and the ineffectiveness of voice-mail messages. 60,000 first printing.

Simon and Schuster
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life.

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

Publisher: New York : Free Press, 2010
Edition: 1st Free Press Trade pbk. ed
ISBN: 9781416571124
1416571124
9781416570967
1416570969
9781416576143
1416576142
Characteristics: xii, 258 p. ; 21 cm
Additional Contributors: Cialdini, Robert B.
Martin, Steve J.

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age

Add Age Suitability

There are no ages for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Browse by Call Number

Subject Headings

  Loading...

Find it at RCPL

  Loading...
[]
[]
To Top