JMP Version 12

JMP Version 12

Consumer Research

eBook - 2015
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Lightning Source, Inc. Ebooks
JMP 12 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

Publisher: Cary, NC :, SAS Institute,, [2015]
Copyright Date: ©2015
ISBN: 9781629594408
1629594407
9781629594385
Characteristics: 1 online resource (1 volume) : illustrations
Additional Contributors: SAS Institute

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