The Power of Habit : Why We Do What We Do in Life and Business

The Power of Habit : Why We Do What We Do in Life and Business

Downloadable Audiobook - 2012
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Random House, Inc.

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.




From the Hardcover edition.

Baker & Taylor
Identifies the neurological processes behind behaviors, explains how self-control and success are largely driven by habits, and shares scientifically-based guidelines for achieving personal goals and overall well-being by adjusting specific habits.

Random House Digital
NAMED ONE OF THE BEST BOOKS OF THE YEAR BYThe Wall Street Journal • Financial TimesNEW YORK TIMES BESTSELLERA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.Praise for The Power of Habit "Sharp, provocative, and useful."--Jim Collins "Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good."--Financial Times "A flat-out great read."--David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity "You'll never look at yourself, your organization, or your world quite the same way."--Daniel H. Pink, bestselling author of Drive and A Whole New Mind "Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change."--&

Findaway World Llc

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

NEW YORK TIMES BESTSELLER

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern-and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees-how they approach worker safety-and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Praise for The Power of Habit
 
"Sharp, provocative, and useful."-Jim Collins
 
"Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good."-Financial Times
 
"A flat-out great read."-David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity
 
"You'll never look at yourself, your organization, or your world quite the same way."-Daniel H. Pink, bestselling author of Drive and A Whole New Mind
 
"Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change."-The New

Publisher: Random House Digital,, 2012
Edition: Unabridged
ISBN: 9780307966674
0307966674
Characteristics: text file,rda
1 online resource
Additional Contributors: Baker & Taylor Axis 360

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AL_ANNA Dec 15, 2016

Time to create some new good habits? This book has interesting stories. Explains how and why to create new good habits, so you can achieve better lasting results.

CMLibrary_jkrajewski Feb 03, 2016

With a variety of stories, the author explores the nature of habits and offers insight on creating positive habits or changing negative ones. I enjoyed the author's voice as narration, which kept my interest throughout and included anecdotes about the Target chain, football coach Tony Dungy, civil rights activist Rosa Parks, and AA founder Bill Wilson. I have listened to this audio book three times through and picked up new tidbits with each listen.

f
froggysfriend
Jan 02, 2015

I really enjoyed this audiobook. It gave me some real food for thought. Also led me to some other resources in an interesting roundabout way. The information on how the brain works with habits is very valuable.

j
joliebergman
Apr 17, 2013

A fine book for people who are not familar with different marketing techniques and habit formation.

t
the_Ward
Nov 05, 2012

Great information on habits, how they work, how they work, how they can benefit and be a disabilty to us. Does give some pointers on how to change them, it would have been even better if there was more time and information on this area.

s
S3V
Sep 17, 2012

I found this more relating to business and sales and was looking for something more related to habits of an individual, in their daily life. While some of the information was applicable, I should have picked a book more personally relevant. Towards the end the elongated stories about the bringing churches to the masses and sales pitches didn’t leave me feeling like this was time well spent

m
mclas
Aug 25, 2012

Interesting exploration of how we develop, and can change habits that are so pervasive in our lives. I thought there was enough information on how to change or enhance habits to make it very worthwhile.

d
danielestes
Jun 25, 2012

Early on while listening to this audiobook, I was ready to eject the disc and forget the whole thing. The content was shaping up to be just another business book on how to maximize profits. Take the story of Claude C. Hopkins for example. He was an American businessman and advertising pioneer who applied the science of habits towards helping clients sell products. Active in the early 20th century, Mr. Hopkins is credited with promoting daily teeth brushing by showing that doing so would remove a film that forms naturally on the teeth. Never mind that brushing was overkill (swishing water in your mouth will do the job), people nevertheless bought into the new habit, and millions of dollars were made. Ahh, advertising.

In spite of celebrating the likes of Claude C. Hopkins, I kept listening. After a while I got the impression of a Jekyll and Hyde thing going on. For the most part, this book wants to be a statistical how-to manual for reforming individuals and businesses, but underneath all the rationality lurks a dark side. It's one thing to bite your nails and wish you could stop, but it's another thing entirely to wield the power of habit to manipulate others. More on this in a moment.

The Power of Habit by Charles Duhigg breaks down the structure of a habit into three parts: cue, action and reward. He goes on to show how it's overwhelmingly easier to alter a habit rather than cease doing it entirely. For the bad habits, one need only change the destructive part of the habit, the action, and keep the other parts intact. This works provided an appropriate substitute is found.

The most influential parts for me were the sections on small winds and weak ties. Small winds are like a controlled butterfly effect -- small changes leveraged in the present so that bigger changes can be enacted later on. Weak ties relate to the relational bonds between people. There are family and friends and there are complete strangers, and somewhere in between are the weak ties. A surprisingly strong connection, these are the people you may know of, but not very well. Or you may not know them at all even though they belong to your community, church, etc. Movements are born and political campaigns are won using these weak ties.

The section on corporate retailers (Target being the given example) takes us to more uncomfortable territory. Here they mine consumer buying data to predict a customer's future buying needs. Hardly innocuous coupon advertising; this is big brother stuff, and to the book's credit, it admits the same thing. Profits are up! But so are intrusions of privacy! (Jekyll and Hyde.) We all know this is going on, but to what extent?

The last section ventures into the territory of habit versus free will with biting examples of gambling addiction and committing involuntary manslaughter... while asleep! This isn't your feel good biz org manual anymore. It's this dichotomy that seals the deal for The Power of Habit being one of the most important reads this year.

j
JudithE
May 26, 2012

An interesting book, and I recommend it. However there wasn't the detail I expected in exactly how to go about changing habits, and I was left mildly unsatisfied. But there's a good explanation of some of the research around habits, and it's useful to know.

jmooser Apr 25, 2012

Need to finish the CDs

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EricaReynolds
Nov 20, 2012

Frightening or Intense Scenes: I enjoyed most of this book a good deal, and found it to be very well-written and helpful, but the final chapter was rather disturbing, and told in vivid detail. It is a little intense, and I wish I would have been better prepared for that. I recommend it, but wish I would have skipped the last chapter. I wouldn't listen to it with children in the car.

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